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Welcome to the brave new world of social media gamification. The first challenge I took up after signing on to Empire Avenue was for World Wildlife Federation.

Will update about my experiences here once I get my head around it.

The guy who knows a lot about this, whom I trust more than a lot of sharks swimming around, is Alister Cameron. He writes about blogging and its power. He knows a lot..

Questions, given the context of this blog:

1. Will gamification add to the power of social marketing?
2. What kinds of unintended consequences might pop up?
3. How can I use gamification to make it a try part of the Haverin Books product, rather than simply a way of marketing and promotions?

Watch this space.

Here's the link if you want to join the experiment...